Chinese broadcasting contract with the International Canoe Federation is extended till the Olympics in Paris in 2024
For the duration of the Paris 2024 Olympics, the International Canoe Federation (ICF) has extended its cooperation with China’s top streaming service. Major international slalom and flatwater canoeing events will continue to be televised on Chinese streaming service Huya.tv as part of a renewed agreement with H&A Media after four years of collaboration. Olympic fans can buy Olympic Canoe Flat Water Tickets from our website. The agreement, which will last until the Games, will last until December 2024 and will prolong a partnership that has already produced outstanding results in the previous two years. According to ICF digital and marketing manager Adam Collins, “China is a highly significant market for the ICF, and we were happy to have record-breaking viewing figures in the China market for coverage of canoe and kayak events at Tokyo 2020.” “As we begin the next Olympic cycle, it is crucial that we continue to have good media awareness to build on this momentum. In 2019, Ch